KidGlov Advertising Agency Encourages Nebraskans to Finish Strong and Vaccinate Against COVID-19
KidGlov, a boutique marketing and advertising agency based out of Lincoln and Omaha, Neb., recently lent a creative hand to the Nebraska Department of Health and Human Services (NDHHS) to encourage Nebraskans to finish strong by receiving the COVID-19 virus vaccine.
“We’re thrilled to contribute to this incredible campaign,” said Lyn Wineman, KidGlov president and chief strategist. “We were inspired by NDHHS’s work to get accurate information out to Nebraskans about this vaccine and the Finish Strong campaign was born.”
Finish Strong Nebraska (finishstrong.ne.gov) was the creative solution from KidGlov advertising agency and the professionals at NDHHS to inform and encourage all residents who are eligible to receive the COVID-19 vaccination when it’s their turn. For Wineman and the professionals at KidGlov, getting vaccinated is how Nebraskans finish strong and beat the COVID-19 virus.
“Only when we work together, can we get back to normal. This campaign is for all Nebraskans who want to safely be with their families again, help reopen small businesses and protect others. It’s the kind of changemaking work we gravitate towards,” said Wineman.
In 2020, the team at KidGlov advertising agency worked with numerous organizations to shift their messaging and marketing strategies amidst a global pandemic. The marketing agency collaborates with many nonprofit and community organizations who saw major changes during the effects of COVID-19 and social distancing. From virtual fundraising to digital experiences and campaigns like Finish Strong Nebraska, KidGlov has helped changemaking organizations continue serving the community.
Finish Strong Nebraska reached area residents through an array of media including TV, digital social media, print ads, posters and radio commercials. The campaign’s dedicated website, finishstrong.ne.gov, provides key details on vaccination safety as well as a registration portal where Nebraskan’s can sign up to be notified when it’s time to vaccinate.
Heading the campaign was Lisa Bowen, vice president and managing director for the marketing agency. An Omaha, Neb. native, Lisa has had an accomplished career in healthcare marketing and communications for CHI Health and also gained valuable experience in civic leadership and community development while serving in the Omaha Mayor’s Office.
“We understand the intricacies of healthcare marketing and as native Nebraskans, we understand Midwestern values,” said Bowen. “Rolling up our sleeves and helping our neighbors are some of the key values that drove this creative campaign and why we know that finishing strong is central to beating COVID-19.”
The KidGlov creative team behind this campaign also included Mary Kate Gulick, vice president and executive creative director, and Ashley Stuhr, art director. Gulick has twelve years of award-winning ad agency experience and over twenty as a copywriter. She’s passionate about connecting with audiences and crafting creative strategies that speak to them. Stuhr is a talented art director and designer, and the recipient of numerous awards, including accolades from the American Marketing Association and ADDY Awards.
Learn more about DHHS, Finish Strong Nebraska and watch the campaign’s TV commercials at finishstrong.ne.gov
KidGlov advertising agency offers a full array of marketing services from strategic planning and traditional marketing to the latest in digital and social media. This highly experienced team has worked across industries and is quickly becoming a resource for organizations whose missions align with their own. The creative and collaborative brand marketing team has won several accolades including top honors at the American Marketing Association awards in Lincoln and Omaha. They’ve also been acknowledged at the American Advertising Federation Nebraska Awards and have been named one of the Best Places to Work.
For 10 years, KidGlov has partnered with nonprofit organizations, local businesses and national companies who believe in the power of brand marketing to kickstart success. Learn more about the advertising agency at KidGlov.com, or visit their Omaha office at 105 South Washington Street, Papillion, Nebraska 68046.