KidGlov Advertising Agency Explores B Corp Certifications Through Online Educational Series
KidGlov, a boutique marketing and advertising agency with offices in Lincoln and Omaha, Neb., recently explored the benefits of obtaining a B Corp Certification in their latest Marketing Mondays online educational series. The marketing agency’s experts meet weekly on their social media channels to explore an array of marketing strategies ranging from healthcare marketing to financial advertising, nonprofit marketing and more.
“Achieving a B Corp Certification status can be extremely beneficial for businesses that are committed to affecting positive change,” said Lyn Wineman, KidGlov president. “For changemaking organizations, it’s a certification that can have an incredible impact on a business from the inside out.”
Certified B Corporations are organizations that balance purpose and profit. These businesses undergo a unique third-party verification process where experts assess the organization’s ability to live its values and balance mission and purpose. This evaluation process assesses the positive impact of businesses all over the world and the impact of their decisions on employees, clients, the greater community and the environment.
B Corp Certifications are led by the B Lab, a leader in economic systems looking to redefine the role of businesses in society. To date, B Lab has certified over 3,900 B Corps globally. Currently, only four organizations in Nebraska have obtained a B Corp Certification status.
“The process to become a B Corp can be intense,” said Wineman. “It’s a unique, lengthy and sometimes challenging certification process, but it’s a great way to signal to consumers that your organization is living up to its values and is truly walking the walk when it comes to mission and purpose.”
SEAchange is a consulting firm for organizations that want to thrive economically while making a positive impact in the world. They support companies in obtaining a B Corp Certification by walking them through the lengthy certification process. Their mission is to quadruple the number of B Corporations in Nebraska by 2023, starting with KidGlov advertising agency.
“We’ve been working hand in hand with SEAchange to undergo the certification process. It’s been a great opportunity to discover new ways we can balance profit and purpose,” said Wineman.
B Corp requirements start with the B Impact Assessment, a series of questions to help the assessors get to know a business and how it compares against others on living into values. The assessment is lengthy and complex. Organizations may take it multiple times before becoming certified. That’s where organizations like SEAchange come in to help groups understand what’s working, what’s not and how to succeed in the certification process.
“At KidGlov, we love to support changemaking organizations and know many others feel the same,” said Wineman. “Obtaining a B Corp Certification can be extremely impactful from a marketing perspective. It’s an opportunity to share with customers and partners that you are living into your values, walking the walk and doing real, measurable good. That’s truly a changemaker when it comes to maximizing your brand marketing efforts.”
The KidGlov advertising agency experts meet weekly via their digital marketing channels on Facebook and YouTube to discuss an array of marketing topics including healthcare marketing, financial advertising, nonprofit marketing and more. Learn more at KidGlov.com.
KidGlov is a content marketing and advertising agency that works with regional and national brands across industries through offices in Lincoln and Omaha, Nebraska. The group works with changemaking organizations who believe in the power of branding to kickstart success. Learn more at KidGlov.com, info@Kidglov.com, or visiting their Omaha office at 105 South Washington Street, Papillion, Nebraska 68046.